As someone who has been with fashion all these years, from manufacturing to fashion shows to those glossy spreads we see on magazines, I have come to realise that more often than not, fashion has more negative than positive contributions especially towards the younger generation.
Don't get me wrong. Fashion is not bad in itself but what the world has made it to be. A lot of us have idolized images of women from the likes of the models on magazines, Sex & the City and etc due to fashion. We want to be like them and act like them. We have forgotten how to be individuals and we have forgotten how to be the true person we are made to be. We have manipulated to think that all it takes to be someone is to be fashionable, thin and sexy. Anorexia, depression, mental issues are all outcomes of this.
Therefore, i applaud 'pure fashion' for taking a balanced approach towards fashion and for reminding us that beauty is more than fashion.
Check out the videos..the promo video is good.
Coming from someone who has been living in the world of fashion for the past 10 years or so, i hope i have not contributed to this messed up image of women around me. If i have, i am truely sorry.